2020 Global Pocky day campaign - Say Pocky! Cheer Street View
- This year’s Pocky day campaign to be held under the title, “Say Pocky! Cheer Street View”
As part of Pocky day this year, the fifth year for the campaign, Glico will simultaneously launch Pocky day under the name “Say Pocky! Cheer Street View” in aims of bringing smiles back to cities and towns that lost their vitality due to the impact of COVID-19. This event kicks-off on October 11th in 11 locations: Japan, the United States, Canada, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, the Philippines, and Indonesia.
The current pandemic may have wiped the smiling faces from our towns and cities, but we are implementing a campaign to get those smiles back. Take a photo while saying the magic words “Say Pocky!”, and upload it to the Google Street View on our campaign website. By filling our map with smiles virtually, it is our hope that we can support and comfort each other until the time comes when we can all meet our loved ones for real.
We will also organize “Smile Relay,” an event aimed at allowing friends and family to pass on their posts in a relay-style fashion in addition to simply posting their smiles individually. The team that made the smile relay last longer in some locations will be introduced as part of a slide show on the Dotonbori Glico Sign that will appear on the campaign website on November 11th.
The “Say Pocky! Cheer Street View” campaign aims to bring a smile and a little bit of happiness to everyone against the backdrop of fatigue and stress brought on by the daily worry in the current atmosphere of self-restraint.
Name: Say Pocky! Cheer Street View
Period: October 11 to November 30, 2020
Areas: Japan, the United States, Canada, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, the Philippines, and Indonesia
- Take a photo of yourself while saying the magic words “Pocky!” and upload it to Google Street View!
Saying the catchphrase “Pocky!” when taking a photo makes for a great smile. Fill your favorite town with smiles by posting your very own Pocky!-smile photos to the Google Street View on our campaign website, and sharing them with your loved ones.
How to Play
1. Take a photo of yourself smiling on the campaign website while saying “Pocky.”
2. Drop a “Smile Pin” image onto your favorite spot selected from among 59 designated areas on Google Street View/Google Maps.
3. Download the Manufactured "Smile Pin" and share it on SNS.
4. Let's smile with your family and friends enjoying "Smile Relay".
- Pass the baton of smiles through “Smile Relay!” -- Participation by friends and acquaintances will spread smiles
Participants in the “Smile Relay,” in which people can participate with their friends and acquaintances, can share the Smile Pin of the same color with their friends and acquaintances. Moreover, the same sign is indicated on the photos of friends and acquaintances participating in the Smile Relay together. Participants can spread the Smile Relay by sharing with their friends a special URL link, which is given them after dropping their photos on the map, and having the friends participate in the campaign to further share the URL with others.
Among the 11 locations, the teams from Singapore, Thailand, Taiwan, Malaysia, the Philippines, and Indonesia who manage to keep their smile-relay going the longest from October 11th to November 10th will have their chain of smiles introduced as part of a slide show on the Dotonbori Glico Sign that will appear on the campaign website starting on November 11th.
- Two online events to be held during the campaign period
Glico will hold an online event during the campaign on October 11th, and again on November 11th, 2020 (Pocky day). The company will enliven the relay of smiles all over the world by having influencers kick off the event.