PRETZ, Chicken Rice, Hainanese Chicken Rice, Singapore, Glico, Wee Nam Kee, Limited Edition, Singapore Food Festival (SFF)

PRETZ x Wee Nam Kee Hainanese Chicken Rice Is In Town! GLICO & Wee Nam Kee Launches Singapore Exclusive Chicken Rice Biscuit Sticks

August 6, 2020

We are pleased to announce the launch of the new PRETZ x Wee Nam Kee Hainanese Chicken Rice. This is the first-ever collaboration between famous Hainanese Chicken Rice restaurant chain, Wee Nam Kee and leading Japanese confectionery company, GLICO.


You can experience the authentic taste & fragrance of the award winning Hainanese Chicken Rice in a crispy PRETZ stick and say hello to the perfect local me-time snack.

PRETZ Chicken Rice is a Singapore exclusive product that’s available at Wee Nam Kee outlets, NTUC Fairprice, CHEERS, Prime Supermarket and Redmart from 6th August 2020 for a limited time. While stocks last.

PRETZ Chicken Rice is part of the annual Singapore Food Festival (SFF) as one of the most highly anticipated food events by the Singapore Tourism Board (STB).

We are excited to partner with Wee Nam Kee to not only celebrate Singapore’s National Dish: Hainanese Chicken Rice, but to also encourage Singaporeans to support local businesses and be proud of our food culture.

- Mr Ian Leong, Regional Brand Manager, Glico Asia Pacific Pte Ltd.

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PRETZ officially launched as a sweet snack in 1963, becoming one of Glico’s long-standing brands. Now with a wider range of flavours, it has garnered fans from all walks of life.
Its long, slim stick shape breaks with a nice snap and can be easily enjoyed as an accompaniment alongside any activity. PRETZ's brand promise ‘Hello, me time!’ is a representation of its mission to enable customers to enjoy uninterrupted moments of being fully absorbed in the things they love.

About Wee Nam Kee

Founded in 1987, Wee Nam Kee takes pride in serving one of Singapore’s most iconic and well-loved dish – Hainanese Chicken Rice. Using only the freshest ingredients and uncompromising commitment to quality, Wee Nam Kee has garnered a loyal following, both locally and overseas.

About Singapore Food Festival

For the first time in its history, the Singapore Food Festival (SFF), Singapore’s only event dedicated to local cuisine and local F&B talent, will take on a virtual format this year. Themed “Rediscover the Foodie in You”, SFF 2020 will see more than 25 F&B partners coming onboard to serve up gastronomic experiences for festival goers to enjoy at home.
Taking place across two weekends in August (21–23 August and 28–30 August), Singapore’s dining scene will come to life in the form of virtual food tours, live masterclasses, chef collaborations, food bundles and limited edition food merchandise.