Pejoy and Krispy Kreme collaborate to Ring in the Screams this Halloween
October 12, 2022
Glico Philippines, Inc.
• Limited-edition Halloween-themed doughnuts with Glico’s Pejoy biscuit sticks available in all Krispy Kreme stores from 14 October till 31 October 2022
MANILA, Philippines, 12 October 2022 - Glico Philippines, Inc. (Manila, Philippines) and Krispy Kreme Philippines jointly announce a collaboration to ring in the screams for Halloween in the Philippines with a collection of limited-edition doughnuts featuring Glico’s Pejoy biscuit sticks.
Krispy Skreme Spell Book Collection with Pejoy sticks
To delight and indulge consumers during this well-celebrated holiday that sees family and friends coming together, Krispy Kreme has created 6 Halloween-themed delicious doughnuts under the Krispy Skreme Spell Book Collection. Glico’s Pejoy biscuit sticks filled with indulgent chocolate cream were playfully used in 3 out of these 6 festive creations that were inspired by the quintessential element of the magical world – the spell book. Bearing spellbinding names - Enchanted Apple, Witch’s Broom and Magic Cauldron – these Krispy Kreme doughnuts with Pejoy biscuit sticks look equally charming and are created to delight and indulge discerning palettes during this Halloween season.
To add to the element of surprise, Enchanted Apple comes in 2 mystery flavours of Spiced Apple and Dark Chocolate. Customers will only find out which one they have gotten after taking a bite of the Enchanted Apple. Other creations in the collection include: the Wicked Witch that comes with the Witch’s Broom as its body, the Black Cat, and the Book of Spells.
At Glico, we strongly value creativity, which is one of the Seven Principles that guide the way we conduct our business. In this creative collaboration between two well-loved food brands, we are delighted to indulge families and communities with Pejoy through the wonderful, original creations of Krispy Kreme. Good food brings people together and we want to continue to serve communities by being the catalyst for bringing people together to relax over enjoyable treats, especially on special occasions.
~ Mr. Takashi Miki, Marketing Head, Glico Philippines, Inc.
Mr. Takashi Miki, Marketing Head, Glico Philippines, Inc. said, “At Glico, we strongly value creativity, which is one of the Seven Principles that guide the way we conduct our business. In this creative collaboration between two well-loved food brands, we are delighted to indulge families and communities with Pejoy through the wonderful, original creations of Krispy Kreme. Good food brings people together and we want to continue to serve communities by being the catalyst for bringing people together to relax over enjoyable treats, especially on special occasions.”
Ms. Ysabel Cruz, Marketing Manager, Krispy Kreme Philippines, added, “We are all about Making Happy Happen for our Originals, and this Halloween, we're doing just that by launching our Krispy Skremes campaign with our NEW Spell Book theme! We hope to share the spook with our #NewOriginals not just through our doughnuts, but fun Halloween activities, both online & in-store, and strong partnerships especially with brands such as Glico and delicious Pejoy!”
The Krispy Skreme Spell Book collection is available at all Krispy Kreme stores and online shop in the Philippines from 14 October 2022 to 31 October 2022. Krispy Kreme will also be giving out a special Trick or Treat goodie bag at their stores nationwide on October 30-31 (while supplies last) so be sure to drop by the Krispy Kreme store nearest to you.
■ Where to Buy
All Krispy Kreme stores in the Philippines
On February 11, 2022, the Glico Group celebrated the 100th year of its founding. In 1922, Glico’s nutritious Glico caramel in its distinctive red box first hit the shelves of a department store. Headquartered in Japan, Glico has since expanded into Asia Pacific, European, and North American markets with the aspiration to stay true to its founding spirit of enhancing people’s health through food.
Led by its well-loved confectionary brands such as Pocky, Pretz, and Pejoy, Glico has now expanded its portfolio* to include ice cream products, baby formula, milk products, desserts, food ingredients, and raw materials for cosmetic and health products. Its health and wellness offerings such as the SUNAO range of zero sucrose, low carbohydrate food products and Almond Koka almond milk are gaining popularity outside of Japan after becoming a hit in its domestic market.
About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality treats, including its signature Original Glazed® doughnut. With a flagship store in Bonifacio High Street in Bonifacio Global City in Taguig, the company has offered the highest-quality doughnuts and great-tasting coffee in the country since 2006. Today, Krispy Kreme has outlets in more than 100 different locations nationwide. To get more information and updates about the brand and its products, you may become a Friend of Krispy Kreme by visiting our social media accounts at @krispykremeph or ordering your sweet treats via
Pejoy is the elegant biscuit stick that’s filled with rich cream of assorted flavours such as Chocolate, Matcha, Chocomint and Cookies & Cream. Each stick is delicately crispy on the outside and smooth on the inside, delivering an enjoyably rich combination of taste and texture. It is convenient to eat and mess-free and best enjoyed when relaxing and unwinding.
Pejoy is available at the following online stores: